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Creating A New Pen Name for Already-Published Work

This post is inspired by a comment I made to Dean Wesley Smith’s reprinting of his “The New World of Publishing: Pen Names” blog article. In the comments someone asked if they should rebrand work to a new pen name that they have already published. That’s a hard question to answer.

First, decide why you would want a different pen name for the works in question. Go read Dean’s post on the subject and then think it over. Make the decision based on business reasons, not emotion.

My suggestion is to make the decision now and not put it off to later. Then stick with that decision, whichever way you choose to go.

Okay, you’ve done that and you are now sure these stories need a new pen name?

This was me this spring. I’d already published 3 stories in the “Gateway Roadhouse” series by the time I made this decision. Yes, three stories already out in the wilds selling.

The problem was compounded by a fourth story waited in the wings, just about ready to come back from the editor. Then I started getting other ideas that sorta fit with the series, with some of them branching off into a completely different genre that are even further from the works I write and release under the “J.A. Marlow” pen name. The more the ideas came, the more uncomfortable I grew about having everything under one name.

Okay, decision made. Time for a plan.

Now, my sales are not huge, as in not hundreds per month, but they do chug along at a consistent rate. Still, I worried about putting off any readers I did have. I also took this opportunity as a chance to look over absolutely everything about the books. Here is what I ended up doing:

  1. Researched the types of author names in the subgenre. Then started looking for a short name (to make it easier to fit on a cover) that I could brand for this specific genre and subgenre. I also checked to see if the domain name was available and once the decision on the name was finalized I grabbed it.
  2. Covers: Used what I have learned over the past year+ to create stronger and more professional covers. I also branded them to a specific design to make them stand out as their own and not look like anything under my main penname.
  3. Revisited the series name. “Gateway Roadhouse” still worked as it’s the location that is common to all the stories, but characters are not. Neither is it a ‘series’ in that the stories can be read in almost any order (barring perhaps the first two). After more research and talking to other writers, the “Gateway Roadhouse Series” was changed to “Tales from the Gateway Roadhouse Chronicles”.
  4. Rechecked the book descriptions and ended up rewriting all of them. Again, this is because I’ve grown stronger and learned a lot about writing book descriptions. I might as well apply it!
  5. Redid the back-matter of all the ebooks and started promoting the series within itself with the listings of “Other Books From This Author” portion.
  6. With all the ebook files now changed, it was time to go to all the retailers to update the product listings. This mean changing the descriptions, the penname, files, and covers (Plus I rechecked the categories the ebooks were listed in). This was painless to do other than taking time.
  7. Contacted Amazon to help me create a new penname author page and on request, they were kind enough to move the book listings from my old pen name to the new one (as far as I can tell there isn’t a way for an author to do this transfer themselves).
  8. Posted to my blog about the rebranding as it’s an open penname.
  9. Other possible step: With Amazon it’s possible to contact KDP customer service and ask them to push a new version of the ebooks out to previous customers. As far as I know, this is not possible with the other retailers, although the new versions are immediately available for new download at Smashwords and DriveThruFiction if the customer notices.
  10. Other possible step: Set up any social media accounts for the new name. For those who do not participate actively in social media, this step can be skipped (But do consider creating a static webpage for the new domain).

I’m now a couple months in from the change, and the interesting thing is that sales have increased. I’m sure it’s a combination of all the things I did to prepare for the re-branding and not one specific thing, but it’s still a great surprise. And this without having time yet to create and put up the static webpage for the new name!

It’s odd that sometimes once you make a decision and just do it, everything in your mind and body tells you it is either the wrong or right thing to do. For me, this was the right thing to do. I don’t regret it at all.

____________________

A science fiction retelling of "Little Red Riding Hood"J.A. Marlow

A planet-wide conspiracy is waiting at Grandmother’s house…

An invitation to visit Grandmother’s house, nestled among the giant trees filling the planet, gives Kate a welcome respite from Uncle Travis’s attempts to take over her and her mother’s life. But, there is no time for rest. A conspiracy among the forest inhabitants, moving trees, and other mysteries await her at Grandmother’s house.

Kate learns just how little she knew of the forests, much less its animals. To survive she must learn fast, and that includes trust and teamwork.

And just where was Grandma, anyway?

A Science Fiction stand-alone novel retelling of the fairy tale “Little Red Riding Hood”.

Amazon | Barnes & Noble | Smashwords | Kobo




Effective Ebook Front and Back Matter

This article is not about the story itself. It will assume you have finished the work in questions and are now making the hard decisions that come with publishing. One of the most time-consuming is putting together the front matter and the back matter of an ebook for the first time.

Yes, we can use the print books we likely have around us as a guideline, but those are print books. Ebooks are completely different animal when it comes to the format, presentation, and mode of selling. Items which may seem like a no-brainer need to be rethought.

Many ebook buyers have learned to download samples from their favorite retailer to be sure they like it enough to buy it. This is the equivalent to readers browsing through the pages of a print book in a bookstore, flipping to the start of the book, then maybe to the middle.

Only, an ebook sample is not the entire book. A reader cannot flip to various areas to see if it suits them. A typical ebook sample is the first 10-30% before the reader needs to buy the work before reading anymore. Because of this, be careful of what you put at the front of an ebook. This is valuable space, as many retailers have pre-defined sample percentages which the author or publisher cannot alter.

Make the most of this space.

To help you along, below are a few guidelines of items which one might see in the front matter or back matter of an ebook:

Title Page: Is a title page still needed in the ebook world? Doesn’t it just repeat the title and author name? Well, it does those two things, but it can also do much more. Many times it will include a curtailed copyright notice (more on this later), but there is also something else an author/publisher should consider, and that is “sample conversion.”

This is one area where ebooks really excel. Many readers are downloading samples of the work to their ereaders or ebook programs, and then going through them at their leisure. This is great for the readers, but it presents a problem. Readers are sampling so much now that they are losing track of all of them. They cannot remember what the story was about or what attracted them to a specific work by only the title or cover. How is that sampling converted into a sale?

My advice: Place a very short description on the title page. By short, I mean very short. Two paragraphs maximum, and if you can manage it, one paragraph or even one sentence. The shorter the better, otherwise you threaten to take up valuable sample space.

Dedication: In print books this is always in the front matter of the ebook. It’s a way to thank special people or for the author to make a specific declaration.

My Advice: As the sample becomes so important, it may be time to push this off into the ebook back matter. Or, another option may be to combine it with the title page.

Character Lists: Some books are so long and complicated they need a ‘cheat-sheet’ listing the various characters. Often, this will include where they are living or where they are from, or other information to help a reader remember them.

My advice: List on the Table of Contents and put it in the back matter. A reader shouldn’t need it to get started.

Images: Have a map you want to include in the ebook? As a reader, I find these fun sometimes, and give me a visual cue of where characters are moving or where events occurred. Mysteries are one genre where maps are particularly popular.

My advice: List it on the Table of Contents, and then put in the back matter of the novel. If the reader wants to see it, they can navigate to it using the (usually automatically generated) internal TOC linking.

Other Books Available: If a writer has produced more than one book, the front matter will often list several more. I love these as a reader, as I will hunt down all the other books written by a writer I like. For promotion and marketing, this can be the best way to drive backlist sales.

My advice: Keep this, but reconsider where it is located. As I mentioned before, the sample is valuable. Place it in the back matter immediately after the finish of the story. The only exception would be for a series. I’ve personally found that it works well to list other books of the series, in order, on the title page right under the title and author name.

About the Author: I love these as a reader, as well. We get to learn a little bit about the author, what their interests are, and hopefully ways to follow more of their work.

My advice: As a reader of print books, I see the “About the Author” sections most often on the back jacket of a hardback or in the back matter of a paperback. This is a good place for it. For marketing and promotion reasons, also include your webpage address and other ways readers can connect. This is also a good way to drive traffic to a newsletter.

Copyright: In print books the copyright statement usually goes in the front of the book. It’s usually written in small letter, and almost everyone skips them.

My advice: For ebooks, rethink the placement. Again, the front of an ebook is valuable for selling the ebook to samplers. If you feel uncomfortable leaving everything out, then craft a small one-paragraph copyright and place it on the title page (you can use a modified version of Smashwords’ copyright declaration) and then place the larger and expanded version in the back of the ebook. This will save front sample space as well as keep intact the full copyright page with all the information you may need to include.

Samples of Other Work: This is something that is showing up more and more often even in print books in the form of the first three to five pages of another work to be available by the same author or the imprint in the near future. It’s been used with great success, and so ebook publishers and authors have followed copied the technique.

My advice: This is a good practice with a proven track record, but there are a few things to be mindful of when it comes to ebooks.
1. Keep it short. Do not allow all the back matter to go over 15% of the total ebook. This can result in reader complaints who upon reaching 80% thought the book would go on for a while more and suddenly find the story to an end.
2. With ebooks the reader has become addicted to and expects instant gratification. If they want a book they can buy it, download it, and be reading in minutes. For this reason, think long and hard before sampling a work that is not yet available for sale. The reader might move on to a book by a different author and completely forget about yours by the time it is released.
3. For an effective sample, choose something with a similar theme or genre/subgenre. It will increase the chances the reader of the current work will be interested in and purchase the sampled work.

Last advice: Once you have made the decisions on what format you want your front matter and back matter, consider creating templates. This will make any future ebook publishing faster, less stressful, and more accurate. Why make this harder on the future-you?

Front matter and back matter of a novel (or short story) may seem like a simple thing, but as demonstrated above, the decisions you make can make a big difference. Use them wisely and you will create a better reader experience, as well as convert reader samplers into sales and generate interest in backlist.

These are important considerations for anyone in the business for the long-haul. A little time and effort now can pay off big in the long run.

____________________

J.A. Marlow

Coffee Cup Dreams New CoverCoffee Cup Dreams

She wasn’t supposed to wake up when dead…

During what should have been a simple operation, Tish Douglas died. And yet, she also awoke… in what the doctors called a ‘psi event.’

Despite having no memory of the incident, it means she’s required to go on a life-time course of debilitating drugs designed to reign in her supposedly new psi gifts. She’s left with the option of existing on Earth in a drug-haze, or leave the planet.

When an opportunity for a good paying job on a space station known as Redpoint One is offered, she jumps at the chance. Even though she doesn’t have any experience as a ‘maintenance engineer.’ Even though the station sits in the middle of nowhere, a still-operating construct of a long-gone alien species.

Between pirate attacks, intelligent repair robots, and maintenance emergencies, Tish must find a place for herself.

All complicated by a growing attraction to the one person on the station she can’t have: boss Arthur Getty.

A stand-alone 48400 word, 193 page (approximate), science fiction romance novel.

Amazon | Barnes & Noble | Smashwords




Amazon 47North – Pricing Analysis

“For our customers who are avid readers of science fiction, fantasy, and horror, we’re happy to introduce 47North, the latest imprint from Amazon Publishing. 47North offers a wide array of new novels and cult favorites, from urban fantasies to space operas, alternate histories to gothic and supernatural horror.”

As I write science fiction, this is the area of the 47North catalogue I will focus in on. They are still rolling out the pre-orders, so the science fiction portion is a small percentage of the overall count. (8 books out of 35)

Even if we have only 8 books, here is the breakdown in book pricing:

$9.99 List discounted to $7.99
6

$9.99 List discounted to $3.99
1

$9.99 List discounted to $2.99
1

Yes, all of the above are ebooks with a list price of $9.99. All of them are discounted, with some more than others. 47North is one of Amazon’s newer imprints, and this shows in the pricing and discounts. Amazon is using pricing to help get a foothold. All but 2 of the books are pre-order and not yet shipping.

Interesting numbers on the science fiction side, but what about if we include all of the 47North genres, bringing in science fiction, fantasy, and horror? Here are the ebook numbers:

34 books total (One .99 ebook tossed out of the analysis as it appears to be the Indie novella version)

$9.99 List discounted to $7.99
14

$9.99 List discounted to $6.88
1

$9.99 List discounted to $6.39
1

$9.99 List discounted to $4.99 (One $5 ebook is included in this)
3

$9.99 List discounted to $3.99
1

$9.99 List discounted to $2.99
1

$2.99 List with no discount
11

$1.99 List with no discount
1

Again, the list price on 21 ebooks out of 34 as $9.99 is striking. All of these are novels, and all of them have the $9.99 list price, even if they are all discounted at the present time to $7.99-2.99.

Looking at the above, it appears as if the $2.99 price is edging in on the $7.99 price, doesn’t it? Only, on closer inspection it does not.

See, all the ebooks priced strictly $2.99 without discounting are novellas between 63 and 125 pages. The only novel among the $2.99 ebooks is the one with a list price of $9.99 and discounted to $2.99. The latter is mostly likely because of what I mentioned before: Amazon is positioning the line to gain readers.

Looking closer revealed a few other key things.

The novellas are not in print. Only 3 novellas together in a collection are in print, and the collections range from a list price of $9.99 and $7.99, discounted to $6.88 to $5. Meanwhile, all the novels are slated for both ebook and print, with the books having an across-the-board list price of $14.95, which, of course, are deeply discounted (but with print, Amazon is known for this).

As Amazon starts to sell the imprint catalogue and more books are put out, the pricing structure could change. The above is only what Amazon is starting out with, but considering the information they have on the back-end, it does provide a solid basis of where they believe the best pricing points are for all three of these genres.

(One caveat on the above findings is that 47North is a new imprint. It is still finding its legs. I’ll do another analysis in about 6 months to see how it is shaping up. I’m sure Amazon will be looking at its price structure a lot more often than that. Heh.)

In fact, studying the page breakdown of those books that listed page numbers (17 ebooks with listed page numbers), here are the findings:

Novels of 275 pages or more
7

Novellas of 63-125 pages
10

Looking at list prices, here is what Amazon is doing for list price in these genres for specific lengths:

Novels
$9.99

Novellas
$2.99

Interesting list prices, aren’t they? Yes, they are all discounted to $7.99 and below, but I do find it interesting. It tells me Amazon has found in its database that these are the target prices it believes these books should sell at. I, as an Indie and small press, am paying attention.

Especially after the Romance Writers of America “Readership Stats” survey, which came up with the following little tidbits of pricing information. Please note that each genre has a different audience and reader expectations when it comes to pricing:

Romance E-book Pricing
From the data in the survey, PubTrack was able to use a methodology known as the van Westendorp pricing model to establish a bottom price (floor), a top price (ceiling), and a target price for the typical romance e-book. In the survey, they offered two scenarios: the first was assuming that a $9 mass-market paperback was available as well as the digital format; while the second scenario assumed that the e-book was the only available option. The results were as follows:

Too expensive
$10.90 (If a $9 paperback is available)
$11.73 (Only e-book is available)

High price, but still reasonable
$8.33 (If a $9 paperback is available)
$8.57 (Only e-book is available)

Fairest price
$5.90 (If a $9 paperback is available)
$6.13 (Only e-book is available)

Floor price (would question quality)
$2.55 (If a $9 paperback is available)
$2.66 (Only e-book is available)

Dean Wesley Smith also had a pricing blog post (The New World of Publishing: Pricing Indie Books…Some 2012 Thoughts) not long ago, detailing his new pricing tier. It makes for interesting reading, as do the comments section where there are other great observations and experience details on the subject.

Time to rethink the pricing, don’t you think? The discounted prices of Amazon’s 47North line come in rather close to the RWA survey.  Sure, bargain-basement pricing has worked for some, but for many others it is not working like it once did. We, as writers, think different than readers. Most who buy our work are not writers. It’s readers who are our ultimate customers and buyers.

Think long and hard over the $.99 and $2.99 price points unless it is a part of focused and well-planned promotion or marketing blitz. Notice Amazon still has a higher list price on the novels. There is a reason for that. They have a higher regular place and the deep discounts may not last long.

I know I’m going to get push-back on this post and the couple paragraphs above, along with several people talking about “but I have no name, I must price low.” Go hence forth to Kris Kathryn Rusch’s latest article “Audience” and see her thoughts about the matter. Oh, and also New York Times bestselling author Tracy Hickman.  Because you are ‘not known’ is not a valid argument. It is insecurities (Oh boy, watch the comment section now…).

The industry is in flux. There’s no doubt about that. It’s important to keep an eye on trends, to continually educate yourself, and try to do better not only in the business, but also with the craft. Complacency or gut feelings can be dangerous to longevity.

Write good books. Present them well with a good cover, title, and blurb. To add to the mix, we now have new information coming in concerning pricing points. Do your own research for your own genre or sub-genre. Pay attention to all of it.

And then, based on knowledge and not insecurities and emotion, make wise decisions.

____________________

J.A. Marlow


A planet-wide conspiracy is waiting at Grandmother’s house…

“Always wear the red hood and cape while you are in the forest,” Grandma admonished.

For a teen with purple and red hair, and an attitude to match, the small claustrophobic city of Oburos grows ever smaller with Uncle Travis’s attempts to take over her and her mother’s life.

An invitation to visit Grandmother’s house, nestled among the giant trees filling the planet, gives Kate a welcome respite. But, there is no time for rest. A conspiracy among the forest inhabitants, moving trees, and other mysteries await her at Grandmother’s house.

Kate learns just how little she knew of the forests, much less its animals. To survive she must learn fast, and that includes trust and teamwork.

And just where was Grandma, anyway?

A Science Fiction 83600, 335 page (approximate) word stand-alone novel retelling of the fairy tale “Little Red Riding Hood”.

Amazon | Barnes & Noble | Smashwords




Amazon Author Central – New Sites!

This is a little late from the big announcement, but better late than never.

There are more Author Central’s to keep track of at Amazon. The first three, US, UK, and Germany I discussed in this post.

Now we have two more to add:

Japan
France

Please see the other post for advice on how to set them up even if you do not know the languages.

One good thing that I’ve noticed so far, is that any update on the US side appears to propagate across the other sites once they are set up. If anyone has had problems with this, please let others know in the comment section along with what you might have had to do to fix it.

____________________

J.A. Marlow


A planet-wide conspiracy is waiting at Grandmother’s house…

“Always wear the red hood and cape while you are in the forest,” Grandma admonished.

For a teen with purple and red hair, and an attitude to match, the small claustrophobic city of Oburos grows ever smaller with Uncle Travis’s attempts to take over her and her mother’s life.

An invitation to visit Grandmother’s house, nestled among the giant trees filling the planet, gives Kate a welcome respite. But, there is no time for rest. A conspiracy among the forest inhabitants, moving trees, and other mysteries await her at Grandmother’s house.

Kate learns just how little she knew of the forests, much less its animals. To survive she must learn fast, and that includes trust and teamwork.

And just where was Grandma, anyway?

A Science Fiction 83600, 335 page (approximate) word stand-alone novel retelling of the fairy tale “Little Red Riding Hood”.

Amazon | Barnes & Noble | Smashwords




The Writing Business Plan and NaNoWriMo

I once had a business plan. I worked several days on it, refining and tweaking various goals. Then I got to the list of the books.

And I’ve already finished and published most of them.

I knew going into this that once I got going I would probably move forward a bit faster than expected. I did not expect just how fast.

The reason?

This whole process is absolutely addicting, but in the most marvelous way. I’m writing all the time. Stories are at all stages of completion and planning. More stories are waiting in the wings, tapping their feet in impatience for my attention.

Then there is what pushed this all into overdrive. The ability to take those stories and get them out into venues where they might find readers. Without having to wait months or years for it to happen, *if* it ever happened.

I went into 2011 hoping to have 8 projects up and available. Right at this moment I have a total of 16, and we still have over two months to go in the year! Yikes! (but that’s a good Yikes!)

I’ve learned a lot, from writing more polished first drafts, to faster revisions, and the final publishing side. It has been a steep and fast learning curve, and I’ve loved every minute of it. All of it has pushed the writing further than I thought possible. It’s amazing what a little hope can do for the motivation. I really don’t think I could have come this far in such a short amount of time without having the ability to find readers.

This means I need to take a serious look at the 1, 5, and 10 year writing business plan. What I once had is now out of date after only eight months. I now have an inkling of what is possible and what pace I can set.

This has changed my view of “National Novel Writing Month” when it comes to my own goals. I knew I would be working on first drafts with the intention of using the results for next year’s releases. After looking over the old business plan the fire burned even hotter.

This Nano I’m hitting it hard. I’m going to write a variety. Enjoy the process. I’m curious to see if what I’ve learned in the past year will translate into even better first drafts (I’m guessing it will).

I want to smash my all-time Nano high word count of 160,605 from 2009.

Can I do it?

Nano Planning

I go into Nano with outlines. This way I’m not bogged down with “What comes next?” It’s just the story, the words, and me, baby! Here is the list so far in the order I think they will be written (yes, it could change at the last minute):

A Turn of the Pipes
Science Fiction Romance set in the same setting as “Coffee Cup Dreams” and taking minor characters in that book to star in their own.

Rachel Henderkito finds unexpected romance with Ignacio Manetti after fishing his newt out of Redpoint One’s plumbing system, but a series of station system failures, and the newt itself, might destroy any future together.

Salmon Run
Science Fiction contemporary adventure/mystery. Yes, the series continues!

Secret Illusions (Book 4)
When the aliens reveal themselves to Zach and Sasha’s families while asking for help it comes with a catch that could cost the Callahans their lodge: a trip to Bermuda.

Spectre of the White Death (Book 5)
Survival training for the Callahans and frantic ship prep for the aliens collide on an Alaska mountain top along with one of the horrors of winter: Avalanche.

Aurora Equinox (Book 6)
Hawk insists on visiting the local aliens after the equinox aurora affects Zach’s translator just when the Bermuda Imperium spacecraft heads north, leading to a deadly secret resting within the Japan Triangle.

Taskforce Zero
Science Fiction Action/Adventure. Yes, this is a new series, this time set in the StarBlink Universe!

Rise of the Syndicates (Book 1)
Crime syndicates battle over turf in the Alliance of World’s capital when a new deadly syndicate arises, employing technology to rival Taskforce Zero’s with the potential of tipping the balance into lawlessness.

A Matter of Jeopardy (Book 2)
Taskforce Zero rushes to protect a newly discovered anti-matter generator from the many crime syndicates who want it, but will an diplomatic adversary from Jei Valtera’s past jeopardize everything?

The Ultimate Jack (Book 3)
Taskforce Zero races to keep an ancient lost fleet from the power-hungry Bellime royal family, but everything hinges on the Team Jack being able to solve the secret of the ships themselves.

Cubes of Memory (Book 4)
Shot down over Newton 3, Taskforce Zero director Gregory McKinley finds himself trapped between the demands of a lost secret and a Kahn Syndicate conspiracy to control the Jump Gates themselves.

———-

After the end of November I plan to take a look at what I accomplishes with Nano, and then revisit the business plan. 2012 promises to be exciting and I want to have a solid foundation going in.

Meanwhile, it’s time to start revving the writing muscles!

Anyone else working on their business plan for the 2012? Or have big plans for Nano?

____________________

J.A. Marlow

Coffee Cup Dreams

She wasn’t supposed to wake up when dead…

During what should have been a simple operation, Tish Douglas died. And yet, she also awoke… in what the doctors called a ‘psi event.’

Despite having no memory of the incident, it means she’s required to go on a life-time course of debilitating drugs designed to reign in her supposedly new psi gifts. She’s left with the option of existing on Earth in a drug-haze, or leave the planet.

When an opportunity for a good paying job on a space station known as Redpoint One is offered, she jumps at the chance. Even though she doesn’t have any experience as a ‘maintenance engineer.’ Even though the station sits in the middle of nowhere, a still-operating construct of a long-gone alien species.

Between pirate attacks, intelligent repair robots, and maintenance emergencies, Tish must find a place for herself.

All complicated by a growing attraction to the one person on the station she can’t have: boss Arthur Getty.

A stand-alone 48400 word, 193 page (approximate), science fiction romance novel.

Amazon | Barnes & Noble | Smashwords




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Writerly Progress

2015 Yearly New Words
47.15%  188600 of 400000
2015 Yearly Revision Words
9.53%  38100 of 400000

Archives

Free Serial: Zerralon

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Available Ebook Formats

The works of J.A. Marlow are available in a wide number of formats including DRM-Free. Below is a list of a few of the retailers the various formats can be found at.

Mobi (Kindle compatible): Amazon, Drive Thru Scifi, Omnilit/All Romance Ebooks, Smashwords, Xinxii

Epub (Nook compatible): Barnes & Noble, Drive Thru Scifi, Google Play, Kobo, Omnilit/All Romance Ebooks, Smashwords, Xinxii, iBookstore

PDF: Omnilit/All Romance Ebooks, Smashwords, Xinxii

Palm DOC/iSolo (Palm compatible): Smashwords

RTF (Rich Text Format): Smashwords

LRF (Older Sony Reader format): Smashwords

Plain Text: Smashwords

Online Reading (HTML): Google Play, Smashwords

Dreamstime Images

J.A. Marlow and Star Catcher Publishing is a participant in the Amazon Services LLC Associates Program, iTunes PHG Affiliate Program, and affiliate programs with Kobo, Smashwords, DrivethruFiction, and All Romance Ebooks. These affiliate advertising programs are designed to provide a means for sites to earn advertising fees by advertising and linking.