The Rebranding of a Series

I have this poor little series that came out of nowhere.

Why is it “poor?”

Because it doesn’t fit in anywhere. It doesn’t fit in with the “Coalition of Worlds” Universe which includes the Alaska science fiction series “Salmon Run.” This universe includes a new series set in the distant future. No details to release yet, as the idea is still percolating.

It doesn’t fit in with “StarBlink” Universe with its few truly comfortable habitable worlds of that universe, which spans across time both before, during, and after the StarBlink event. The world of “Into the Forest Shadows” being one of those few naturally human-compatible planet, but oops, it’s already inhabited.

Nor does if fit in with the “Galactic Commonwealth” universe which includes the Redpoint One romance series, The Children of Jad, and a host of other stories.

See, this series involves a time-traveling galactic-traveling roadhouse with a mind of its own, a cantankerous multi-limbed cook, a giant cockroach poet, and a refugee from 1800′s London. Among other (strange) things.

The Gateway Roadhouse building can literally appear anywhere at anytime for any reason. Only it knows for sure why it will appear. Other than the travel aspect of the building, the series is not pure science fiction, either. The stories run the gamut from suspense, steampunk/steampulp, a little bit of a thriller, historical, adventure, and even romance.

The “Gateway Roadhouse” series needed to find its own home. It now has one.

One of the points of pennames as a brand is so a reader knows what to expect when they see a name. It’s the reason Nora Roberts is employing the penname of J.D. Robb for her science fiction oriented novels. She is not the only author to do this. Dean Wesley Smith has a great article on this subject on his blog which includes other reasons for using pennames in traditional publishing and why one might want to use them on the Indie side.

Because of this, the Gateway roadhouse has now been rebranded under the new penname of “Alex Vaugn” as of the publishing of a new “Gateway Roadhouse” novelette called “Oxygen Kisses.”

Ahh, it feels so good to find a home. :D

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4 comments on “The Rebranding of a Series
  1. I can’t wait to read the last two in the series. BTW, do you do Kindlegraph signings?

    • JA Marlow says:

      I’m not set up for Kindlegraph so far. I should probably add that to my publishing to-do list. Thanks for the reminder.

  2. Well done! And lovely covers.

    • JA Marlow says:

      Thank you. :) For the relaunch I changed the cover for “Vaulted Career.” I’m much happier with the new one.

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